Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing edu...
| Main Author: | Academy of Marketing Science. Annual Conference (1987 : Bal Harbour, Florida) |
|---|---|
| Other Authors: | Academy of Marketing Science. Annual Conference, Hawes, Jon M., Glisan, George B.,, SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer,
2015.
|
| Physical Description: |
1 online resource (xxvii, 534 pages). |
| Series: |
Developments in Marketing Science.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |