Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing educat...
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| Main Author: |
Academy of Marketing Science. Annual Conference 1982 : Las Vegas, Nev.) |
| Other Authors: |
Academy of Marketing Science. Annual Conference, Kothari, Vinay B.,, Arnold, Danny R., 1948-, Academy of Marketing Science, |
| Format: |
eBook
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| Language: |
English
|
| Published: |
Cham :
Springer,
[2015]
|
| Physical Description: |
1 online resource.
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| Series: |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,.
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| Subjects: |
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