Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, global marketing...
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| Main Author: |
Academy of Marketing Science. Annual Conference (1997 : Coral Gables, Florida) |
| Other Authors: |
Academy of Marketing Science. Annual Conference, Wilson, Elizabeth J.,, Hair, Joseph F., Jr., 1944-, SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Cham :
Springer,
2015.
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| Physical Description: |
1 online resource (xxx, 350 pages).
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| Series: |
Developments in marketing science.
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| Subjects: |
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