Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international...
| Main Author: | Academy of Marketing Science. Annual Conference (1999 : Coral Gables, Florida) |
|---|---|
| Other Authors: | Academy of Marketing Science. Annual Conference, Noble, Charles H.,, SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Cham [Switzerland] :
Springer,
2015.
|
| Physical Description: |
1 online resource. |
| Series: |
Developments in marketing science.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |