Cruise to success How to steer your way through the murky waters of marketing your library /

Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library's resources.

Main Author: Phillips, Loreen S.
Other Authors: ScienceDirect (Online service)
Format: eBook
Language: English
Published: Oxford [Oxford] : Chandos Publishing, 2009.
Physical Description: 1 online resource (1 ebook (134 pages)).
Series: Chandos information professional series.
Subjects:

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