Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference, Montreal, Canada, April 27-May 1, 1988
This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing educati...
| Main Author: | Academy of Marketing Science. Annual Conference (1988 : Montreal, Québec) |
|---|---|
| Other Authors: | Academy of Marketing Science. Annual Conference, Bahn, Kenneth D.,, SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Cham [Switzerland] :
Springer,
[2015]
|
| Physical Description: |
1 online resource (532 pages). |
| Series: |
Developments in marketing science : proceedings of the Academy of Marketing Science ;
Volume 11. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |