Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference Phoenix, Arizona, May 29-June 1, 1996 /
This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona.
Saved in:
| Main Author: |
Academy of Marketing Science. Annual Conference (1996 : Phoenix, Ariz.) |
| Other Authors: |
Academy of Marketing Science. Annual Conference, Wilson, Elizabeth J.,, Hair, Joseph F., Jr., 1944-, SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Cham :
Springer,
[2014]
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| Physical Description: |
1 online resource.
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| Series: |
Developments in marketing science.
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| Subjects: |
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