Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference, Montreal, Canada, April 27-May 1, 1988

This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing educati...

Full description

Main Author: Academy of Marketing Science. Annual Conference (1988 : Montreal, Québec)
Other Authors: Academy of Marketing Science. Annual Conference, Bahn, Kenneth D.,, SpringerLink (Online service)
Format: eBook
Language: English
Published: Cham [Switzerland] : Springer, [2015]
Physical Description: 1 online resource (532 pages).
Series: Developments in marketing science : proceedings of the Academy of Marketing Science ; Volume 11.
Subjects:
LEADER 07632cam a2201225 i 4500
001 908762966
003 OCoLC
005 20240223121953.0
006 m o d
007 cr cnu|||unuuu
008 150512s2015 sz o 100 0 eng d
019 |a 1066447012 
020 |a 9783319170466  |q (electronic bk.) 
020 |a 3319170465  |q (electronic bk.) 
020 |a 3319170457  |q (print) 
020 |a 9783319170459  |q (print) 
020 |z 9783319170459 
024 7 |a 10.1007/978-3-319-17046-6  |2 doi 
035 |a (OCoLC)908762966  |z (OCoLC)1066447012 
040 |a N$T  |b eng  |e rda  |e pn  |c N$T  |d N$T  |d GW5XE  |d OCLCO  |d YDXCP  |d IDEBK  |d CDX  |d NUI  |d COO  |d EBLCP  |d VLB  |d OCLCF  |d OCLCO  |d OCLCQ  |d OCLCO  |d UAB  |d FIE  |d AUD  |d OCLCQ  |d ESU  |d OCLCQ  |d IOG  |d U3W  |d COS  |d COF  |d CEF  |d DEHBZ  |d AU@  |d WYU  |d U3G  |d OCLCQ  |d WURST  |d SRU  |d AJS  |d SNK  |d COM  |d OCLCO  |d OCLCQ  |d OCLCO  |d OCLCL  |d OCLCQ 
049 |a COM6 
050 4 |a HF5438.4  |b .A22 2015eb 
066 |c (N  |c (Q  |c (3 
072 7 |a BUS  |x 069000  |2 bisacsh 
072 7 |a BUS  |x 055000  |2 bisacsh 
082 0 4 |a 658.8  |2 23 
082 0 4 |a 330  |a 658.4092  |a 658.8  |a 658.81 
110 2 |a Academy of Marketing Science.  |b Annual Conference  |d (1988 :  |c Montreal, Québec) 
245 1 0 |a Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference, Montreal, Canada, April 27-May 1, 1988 /  |c Kenneth D. Bahn, editor. 
264 1 |a Cham [Switzerland] :  |b Springer,  |c [2015] 
300 |a 1 online resource (532 pages). 
336 |a text  |b txt  |2 rdacontent. 
337 |a computer  |b c  |2 rdamedia. 
338 |a online resource  |b cr  |2 rdacarrier. 
490 1 |a Developments in marketing science: proceedings of the Academy of Marketing Science ;  |v [Volume 11] 
588 0 |a Vendor-supplied metadata. 
505 0 |a Foreword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education/Macromarketing -- Marketing Management -- Sales Management/Industrial Marketing -- Marketing of Services -- Research Methodology -- Channels and Physical Distribution -- Research in Progress. 
520 |6 880-01  |a This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 
650 0 |a Marketing  |v Congresses. 
650 0 |a Economics. 
650 2 |a Economics. 
650 6 |a Marketing  |v Congrès. 
650 6 |a Économie politique. 
650 7 |a BUSINESS & ECONOMICS  |x Economics  |x General.  |2 bisacsh. 
650 7 |a economics.  |2 aat. 
650 7 |a BUSINESS & ECONOMICS  |x Reference.  |2 bisacsh. 
650 7 |a Economics.  |2 fast. 
650 7 |a Marketing.  |2 fast. 
653 0 0 |a bedrijfsmanagement. 
653 0 0 |a business management. 
653 0 0 |a leiderschap. 
653 0 0 |a leadership. 
653 0 0 |a marketing. 
653 0 0 |a economie. 
653 0 0 |a economics. 
653 0 0 |a bedrijfswetenschap. 
653 0 0 |a management science. 
653 1 0 |a Management studies, Business Administration, Organizational Science (General) 
653 2 0 |a Economics (General) 
653 1 0 |a Management, bedrijfskunde, organisatiekunde (algemeen) 
653 2 0 |a Economie (algemeen) 
655 2 |a Congress. 
655 7 |a proceedings (reports)  |2 aat. 
655 7 |a Conference papers and proceedings.  |2 fast. 
655 7 |a Conference papers and proceedings.  |2 lcgft. 
655 7 |a Actes de congrès.  |2 rvmgf. 
700 1 |a Bahn, Kenneth D.,  |e editor. 
710 2 |a SpringerLink (Online service) 
776 0 8 |i Printed edition:  |z 9783319170459. 
830 0 |a Developments in marketing science : proceedings of the Academy of Marketing Science ;  |v Volume 11. 
880 |6 520-01/(N  |a This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Acadeмуђة́s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 
907 |a .b49220433  |b multi  |c -  |d 150904  |e 240401 
998 |a (3)cue  |a cu  |b 240227  |c m  |d z   |e -  |f eng  |g sz   |h 0  |i 2 
948 |a MARCIVE Overnight, in 2024.03 
948 |a MARCIVE Comp, in 2023.01 
948 |a MARCIVE Over, 07/2021 
948 |a MARCIVE Comp, 03/2021 
948 |a MARCIVE Comp, 2019.12 
948 |a MARCIVE Q2, 2018 
948 |a MARCIVE Comp, 2018.05 
948 |a MARCIVE Comp, 2017.10 
948 |a MARCIVE August, 2017 
948 |a MARCIVE extract Aug 5, 2017 
933 |a Marcive found issue: "830 0   |a Developments in marketing science : proceedings of the Academy of Marketing Science ;  |v Volume 11." 
994 |a 92  |b COM 
995 |a Loaded with m2btab.ltiac in 2024.03 
995 |a Loaded with m2btab.elec in 2024.02 
995 |a Loaded with m2btab.ltiac in 2023.01 
995 |a Loaded with m2btab.ltiac in 2021.07 
995 |a Loaded with m2btab.elec in 2021.06 
995 |a Loaded with m2btab.ltiac in 2021.03 
995 |a Loaded with m2btab.ltiac in 2019.12 
995 |a Loaded with m2btab.ltiac in 2018.08 
995 |a Loaded with m2btab.ltiac in 2018.06 
995 0 0 |a OCLC offline update by CMU and loaded with m2btab.elec in 2018.04 
995 |a Loaded with m2btab.ltiac in 2017.10 
995 |a Loaded with m2btab.ltiac in 2017.09 
995 |a Loaded with m2btab.elec in 2016 
995 |a Loaded with m2btab.elec in 2016 
995 |a OCLC offline update by CMU 
995 |a Loaded with m2btab.auth in 2021.07 
995 |a Loaded with m2btab.auth in 2024.03 
999 |e z 
999 |a cue 
989 |d cueme  |e  - -   |f  - -   |g -   |h 0  |i 0  |j 200  |k 240227  |l $0.00  |m    |n  - -   |o -  |p 0  |q 0  |t 0  |x 0  |w SpringerLink  |1 .i150420493  |u http://ezproxy.coloradomesa.edu/login?url=https://link.springer.com/10.1007/978-3-319-17046-6  |3 SpringerLink  |z Click here for access