Maxed messages launching a new ad campaign /
The popular bread-spread Marmite is headed for store shelves in a new squeezable bottle-and now the public must be alerted and mobilized. This program examines the formation of the advertising campaign that will launch the product. Going inside creative meetings and consumer testing sessions, the pr...
| Other Authors: | 4 Learning (Firm), Films for the Humanities & Sciences (Firm), Infobase. |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
New York, N.Y. :
Infobase,
[2007], c2005.
|
| Physical Description: |
1 streaming video file (25 min.) : sd., col., digital file. |
| Series: |
The Big Squeeze: Rejuvenating a Century-Old Brand.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |