Get Cartier! defending a crown

As a market leader in high-end jewelry, Cartier has long defended its turf against the likes of Tiffany and Bulgari. But recently, luxury goods label Louis Vuitton launched its own line of fine jewelry-a move interpreted as a direct attack on the king of jewelers. In this program, award-winning busi...

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Other Authors: BBC Worldwide Ltd., Films for the Humanities & Sciences (Firm), Infobase.
Format: Video
Language: English
Published: New York, N.Y. : Infobase, [2006], c2004.
Physical Description: 1 streaming video file (31 min.) : sd., col., digital file.
Series: Business collection (New York, N.Y.)
Case studies from the multinational marketplace.
Ultimate media librarian collection.
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