Get Cartier!
Business journalist Virginia Eastman gains access to very exclusive Cartier parties and PR events and observes Cartier's strategy for retaining its dominant position as jeweler to royalty, celebrities,and the seriously wealthy. Shows how Cartier has defended its turf against Tiffany, Bulgari, a...
| Other Authors: | Hudson, Nick (Trombone player), Eastman, Virginia., BBC Education & Training., BBC Worldwide Ltd., Films for the Humanities & Sciences (Firm), BBC Video (Firm) |
|---|---|
| Format: | DVD |
| Language: | English |
| Published: |
Princeton, NJ :
Films for the Humanities & Sciences,
[2005]
|
| Physical Description: |
1 videodisc (30 min.) : sound, color ; 4 3/4 in. |
| Series: |
Case studies from the multinational marketplace.
BBC learning. |
| Subjects: |
CMU Audio and Visual 1st Floor
| Location | Call Number: | Status |
|---|---|---|
| CMU Audio and Visual 1st Floor | DVD 142 | Available |