Inside Saatchi & Saatchi spirited case study /
Can Saatchi & Saatchi turn Sagatiba cachaca, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish-and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key ag...
| Other Authors: | BBC Worldwide Ltd., Films for the Humanities & Sciences (Firm), Infobase. |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
New York, N.Y. :
Infobase,
[2005], c2005.
|
| Physical Description: |
1 streaming video file (40 min.) : sd., col., digital file. |
| Series: |
Southwestern introduction to business.
South-Western introduction to business. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |