Selling Australia branding a country /

Nearly two decades after Paul Hogan first put that "extra shrimp on the barbie," he is still on camera selling Australia to tourists and Aussies alike. Focusing on the phenomenally successful "Brand Australia" campaign, this program questions whether travelers' expectations...

Full description

Other Authors: Film Australia Pty Limited., Films for the Humanities & Sciences (Firm), Infobase.
Format: Video
Language: English
Published: New York, N.Y. : Infobase, [2005], c2001.
Physical Description: 1 streaming video file (26 min.) : sd., col., digital.
Subjects:

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