Description: How Color Influences What You Buy

Research suggests that color or no color can be used strategically to change how consumers feel about a product.

Other Authors:	Infobase,, Inside Science (Firm)
Format:	Video
Language:	English
Published:	[Place of publication not identified] : Inside Science, [2016] Distributed by Infobase,
Physical Description:	1 online resource (1 video file (2 min., 28 sec)) : sound.
Subjects:	Perception. Psychobiology. Psychology. Senses and sensation.

Summary:	Research suggests that color or no color can be used strategically to change how consumers feel about a product.
Item Description:	Originally released by Inside Science, 2016. Streaming video file encoded with permission for digital streaming by Infobase on March 03, 2017. How Color Influences What You Buy (2:28); Access requires authentication through Films on Demand. Research suggests that color or no color can be used strategically to change how consumers feel about a product. 9 - 12. Streaming video file. System requirements: FOD playback platform. Closed-captioned.
Physical Description:	1 online resource (1 video file (2 min., 28 sec)) : sound.
Format:	Streaming video file. System requirements: FOD playback platform.
Audience:	9 - 12.
Access:	Access requires authentication through Films on Demand.