How Color Influences What You Buy

Research suggests that color or no color can be used strategically to change how consumers feel about a product.

Other Authors: Infobase,, Inside Science (Firm)
Format: Video
Language: English
Published: [Place of publication not identified] : Inside Science, [2016]
Distributed by Infobase,
Physical Description: 1 online resource (1 video file (2 min., 28 sec)) : sound.
Subjects:

CMU Electronic Access

Electronic Resource Click Here
LocationCall Number: Status
CMU Electronic Access Available