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Strategic innovative marketing and tourism 8th ICSIMAT, Northern Aegean, Greece, 2019 /

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product an...

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Corporate Authors: International Conference on Strategic Innovative Marketing and Tourism Northern Aegean, Greece)
Other Authors: International Conference on Strategic Innovative Marketing and Tourism, Kavoura, Androniki,, Kefallonitis, Efstathios,, Theodoridis, Prokopios,, SpringerLink (Online service)
Format: eBook
Language: English
Published: Cham : Springer, [2020]
Physical Description: 1 online resource.
Series: Springer proceedings in business and economics.
Subjects:
Marketing -- Congresses.
Tourism -- Congresses.
Marketing.
Management.
Table of Contents:
  • European Works Councils in the Airline Industry
  • From a Smart City to a Smart Destination: a Case Study
  • Smart Tourism Approaches through Intelligent Print Media
  • Smart Tourism Prospects. A Descriptive Sample Survey on a Sample of Potential Tourists
  • Intelligent Packaging as a Dynamic Marketing Tool for Tourism
  • Intelligent Ticket with Augmented Reality Applications for Archaeological Sites
  • Visualization of Folk-Dances in Virtual Reality Environments
  • Internal Customer Satisfaction from an e-procurement Information System: The Case of Greek Electronic Public Procurement System (ESIDIS)
  • Mapping Island Tourism Research
  • Human Resources Role in Hospitality Service Quality
  • The Role of Fellow-Feelings and Organisational Harmony to Organisational Performance: a Comparative Analysis between two National Contexts
  • Cultural Identity, Innovation and Entrepreneurship
  • A Model of Brand Cocreation, Brand Immersion, their Antecedents and Consequences in Cafe Brand Context
  • City Branding: Proposal of an Observation and Analysis Grid
  • City Branding of Casablanca in Morocco
  • Gender Differences in Satisfaction from Hotel Room Attributes and Characteristics: Insights from Generation Z
  • Renewable Energy Matters for Tourism Industry in BRICS plus Turkey Countries
  • Determining of Customer's Kansei Needs and Product Design Attributes by Rough Set Theory
  • Transformative Role of Work-Integrated Learning in Industrial and Post-Industrial society: the Russian Experience
  • What Competencies Should be Developed in Citizenship Education in the 21st Century? Analysis of being Active Citizens in Europe and the US
  • Technologies to Communicate Accounting Information in the Digital Era: Is Accounting Education Following the Evolutions?
  • Environmental Sensitivity of Business School Students and their Attitudes towards Social and Environmental Accounting
  • Comparative Approach of E-Learning Accounting Programs in Greece and China
  • The Influence of the Big Five Personality Traits and Risk Aversion on Entrepreneurial Intention
  • Redefining City Experiences and Thematic City Walks: The Case of Thessaloniki Walking Tours
  • Setting the Ground for Successful Film Tourism Practices in Greece: a SWOT Analysis
  • Selective Key Studies in Seasonality Tourism: a Literature Review
  • Importance of Teacher Training Incorporating Sustainability in their Subjects from the Life Cycle Approach in Higher School of Computation (ESCOM-IPN)
  • Tourism in Mexico and the Use of Cultural Heritage as a Commodifications Product
  • Proposal of Training in Topics for the Curriculum Sustainability of the Program of Engineering in Systems of the Escuela Superior de Computo of the Instituto Politecnico Nacional, Mexico
  • Customer Based Brand Equity Models in Hotel Industry: A Literature Review
  • Determinants of ICT Integration by Teachers in Higher Education in Morocco
  • Experiential Development and Cultural Tourist, through the Example of the Settlement "Katomera" in Trikeri in the Prefecture of Magnesia
  • Sense of Place, Identity and Memory as Elements of the Design for Tourism
  • Analysis of Human Motion Based on AI Technologies: Applications for Safeguarding Folk Dance Performances.-Higher Education and Innovation in the Non-profit Sector
  • Marketing Decisions of Young Product Designers: A Study in the University Environment in the Czech Republic.-Attractiveness of Small Cities in Rural or Abandoned Regions
  • Mental Maps and their Potential for Tourism: A Case Study of Czech Municipality
  • Online Engagement Factors on Posts in Food Facebook Brand Pages in Greece
  • Blockchain Applications in Tourism and Tourism Marketing: A Short Review
  • Comparisons of Health Tourism within the EU Countries
  • Contemporary Telemedicine Applications in the Provision of Mental Health Services in Greece
  • Perceptions of Hospital Quality: A Case Study from Greece
  • The Wine Lab Project. Exploring the Views from Experts
  • Impression Management through Websites. An Analysis of the Romanian Banking Industry
  • Participatory Culture and Tourist Experience. Promoting Destinations through YouTube
  • Designing the Virtual Product Experience. Learnings from Shenzhen, China and the ESUN Solutions
  • Social Networking Sites: The New Era of Effective Online Marketing and Advertising
  • Winery Visitors Experience, Emotional Stimulation, Satisfaction and Behavioral Intentions: The Role of Age and Previous Experience
  • Factors that Influence Tourist Satisfaction: An Empirical Study in Pafos
  • Cyber-Citizenship: a Challenge of the 21st Century Education
  • Turkish Gen Y Customers Visit Intentions and Word of Mouth Activities Regarding Online Travel Agencies
  • Exploiting Human Cognitive Architecture to Design a New Cultural Narrative for non-Captive Audiences: the TOURiBOOST Project
  • Creating a Personalised Experience for Libraries Visitors
  • Strategic Planning to Promote the Cultural Heritage. The Business Model Canvas for the Kapodestrian Buildings of the Island of Aegina, Greece
  • Social Media Activism on Cultural Tourism: A Proposal for Paleochora in Aegina, Greece
  • The Role of Market Segmentation and Target Marketing Strategies to Increase Occupancy Rates and Sales Opportunities of Hotel Enterprises
  • Climate Change and Cultural Heritage. Case Study: the Island of Chios
  • Relationships among National Tourist Destination Arrivals, Effective Governance, Environmental Performance and Human Development
  • Industrial Design in Event Tourism Marketing: The case of Thessaloniki International Film Festival Pavilion
  • Keep it Smart and Sustainable a Bibliometric Analysis
  • Sustainable Tourism in Europe from Tourists Perspectives
  • Employer Branding: Innovative Human Resource Practices in Tourism Sector
  • Optimal Feature Selection for Decision Trees Induction Using a Genetic Algorithm Wrapper
  • Analyzing the Brand Personality of Athens
  • Sport Motivation in Outdoor Sport Activities
  • Residents' Perceptions of Tourism Impact on Local Economic Development During the Economic Crisis: The Case of Kavala
  • Taxonomy of Supervised Machine Learning for Intrusion Detection Systems
  • A Detailed Analysis of Using Supervised Machine Learning for Intrusion Detection
  • Multispectral Monitoring of Microclimate Conditions for Non-destructive Preservation of Cultural Heritage Assets
  • Ancient Digital Technologies using ICT Tools
  • Greek Traditional Dances 3D Motion Capturing and a Proposed Method for Identification through Rhythm Pattern Analyses (Terpsichore Project)
  • Greece, Tourism and Disability
  • Turning a Problem into an Opportunity through Tourism and Marketing: The Case of Wild Rabbits in Lemnos Island, Greece
  • A Systematic Literature Review on E-commerce Success Factors
  • Influencer vs Celebrity Endorser Performance on Instagram
  • Displaced due to Conservation and Tourism in the Heart of India: A Review of the Relevant Policies
  • Review of Social Medias Influence on Airbnb Accommodations Booking Intention
  • Blockchain Technology: A Case Study from Greek Accountants
  • University Pedagogy in Greece: Pedagogical Needs of Greek Academics from Ionian University
  • Experiencing a Museum after Dark: the Practice of Lates in the Industrial Gas Museum of Athens
  • Culture as an Instrument of Mass Construction
  • Travel and Tourism Competitiveness of Economies around the World Using Rough SWARA and TODIM Method
  • E-commerce Success Factors.
  • A Taxonomy and Application in the Fashion Industry
  • Linking Luxury Brand Experience and Brand Attachment through Self-Brand Connections: a Role-Theory Perspective
  • Revolutionizing Marketing in Tourism Industry Through Blockchain Technology
  • Consumers' Perceptions of Gender-Neutral Advertising: An Empirical Study
  • The Contribution of New Construction Technologies to Interactivity, Flexibility and Personalization in Hospitality Design, as explored in Student Projects
  • Exploring the Mediating Role of Interactivity between Content Engagement and Business Performance in a Mobile-Marketing Strategy. A Quantitative Research in a business-to-business Context
  • The Strategic Use of Social Media in the Business-to-Business Context. Two Social Media Users Clusters
  • Examination of the Current Literature on how Robots can Contribute on Hotel Service Quality
  • Teaching Critical Thinking through Tourism Advertising
  • Analysis Based on the Hotel Industry, the Lodging Market in Mexico.
  • The Posadas Case
  • The implementation of internal marketing in Public Sector Organizations: the Case of Job Satisfaction at Chios Police Department
  • Tourists' Perceptions and Intended Behavior Thanks to Celebrity Endorsement: Antetokounmpo Invites you to Santorini with Aegean Airlines
  • National Heritage as a Resource for Tourism Marketing
  • Strategic Management and Art Museums. The Case Study of the Historical Museum of the University of Athens
  • The Importance of the Training of Profesionals Related to Tourism with Full Knowledge of the Heritage of Mexico: Case Study of the Higher School of Tourism of the National Polytechnic Institute
  • Nautical Tradition and the Aquaman Case: the Hidden Source of Inspiration from the Greek Cultural Heritage of the Sea
  • Determinants that Influenced Mexican Cocoa Beans Exports during 1996-2016
  • MIT Start-Ups Ecosystem and Greek Start Ups Reality an Ecosystem Comparison
  • Analysis of Factors for the Increase Foreign Tourism to Michoacan, Mexico
  • Research Methods on the Contribution of Robots in the Service Quality of Hotels
  • The Contribution of Wine Tourism in the Development of Rural Areas in North Greece
  • Assessing the Competitiveness of Greek Coastal Destinations
  • Internal Marketing on the Tourism Sector
  • Examination of how the Staff Can Develop on Greek Hotels
  • Exploratory.

In Prospector

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