Strategic innovative marketing and tourism 8th ICSIMAT, Northern Aegean, Greece, 2019 /
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product an...
Full description
Saved in:
| Corporate Authors: |
International Conference on Strategic Innovative Marketing and Tourism Northern Aegean, Greece) |
| Other Authors: |
International Conference on Strategic Innovative Marketing and Tourism, Kavoura, Androniki,, Kefallonitis, Efstathios,, Theodoridis, Prokopios,, SpringerLink (Online service) |
| Format: |
eBook
|
| Language: |
English
|
| Published: |
Cham :
Springer,
[2020]
|
| Physical Description: |
1 online resource.
|
| Series: |
Springer proceedings in business and economics.
|
| Subjects: |
|