Strategic Innovative Marketing and Tourism 7th ICSIMAT, Athenian Riviera, Greece, 2018 /
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product an...
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| Corporate Authors: |
International Conference on Strategic Innovative Marketing and Tourism Peloponnesus, Greece ; Kea Island, Greece ; Aigina, Greece) |
| Other Authors: |
International Conference on Strategic Innovative Marketing and Tourism, Kavoura, Androniki,, Kefallonitis, Efstathios,, Giovanis, Apostolos,, SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Cham, Switzerland :
Springer,
2019.
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| Physical Description: |
1 online resource (xl, 1330 pages) : illustrations.
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| Series: |
Springer proceedings in business and economics.
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| Subjects: |
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