The New Mad Men
With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation's most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, ar...
| Other Authors: | Infobase,, Public Broadcasting Service (U.S.) |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
[Place of publication not identified] :
PBS,
[2014]
Distributed by Infobase, |
| Physical Description: |
1 online resource (1 video file (25 min., 58 sec)) : sound, color. |
| Series: |
America By The Numbers with Maria Hinojosa.
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| Subjects: |
| Summary: |
With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation's most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus: nearly a quarter of Americans between the ages of six and 34 is Latino. We take an exclusive look inside LatinWorks, one of the most successful multicultural ad agencies in the country, and learn how they are speaking to the multicultural millennial market. |
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| Item Description: |
Originally released by PBS, 2014. Streaming video file encoded with permission for digital streaming by Infobase on June 01, 2018. Diversity is Good Business (8:29); Multicultural Portrayals in Marketing (3:28); Reaching Millennial Markets (3:37); Visibility and Tolerance (8:36); Credits: The New Mad Men (0:30); Access requires authentication through Films on Demand. With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation's most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus: nearly a quarter of Americans between the ages of six and 34 is Latino. We take an exclusive look inside LatinWorks, one of the most successful multicultural ad agencies in the country, and learn how they are speaking to the multicultural millennial market. 9 - 12, Academic/AP. Streaming video file. System requirements: FOD playback platform. Closed-captioned. |
| Physical Description: |
1 online resource (1 video file (25 min., 58 sec)) : sound, color. |
| Format: |
Streaming video file. System requirements: FOD playback platform. |
| Audience: |
9 - 12, Academic/AP. |
| Access: |
Access requires authentication through Films on Demand. |