The New Mad Men
With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation's most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, ar...
| Other Authors: | Infobase,, Public Broadcasting Service (U.S.) |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
[Place of publication not identified] :
PBS,
[2014]
Distributed by Infobase, |
| Physical Description: |
1 online resource (1 video file (25 min., 58 sec)) : sound, color. |
| Series: |
America By The Numbers with Maria Hinojosa.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |