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The New Mad Men
With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation's most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, ar...
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Corporate Author: | |
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Format: | Video |
Language: | English |
Published: |
[Place of publication not identified] :
PBS,
[2014]
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Series: | America By The Numbers with Maria Hinojosa.
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Physical Description: |
1 online resource (1 video file (25 min., 58 sec)) : sound, color. |
Subjects: | |
Online Access: | Films on Demand - Click here for access |
Copy 1 | CMU Electronic Access | Online |
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