The New Mad Men

With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation's most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, ar...

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Bibliographic Details
Corporate Author: Public Broadcasting Service (U.S.)
Format: Video
Language:English
Published: [Place of publication not identified] : PBS, [2014]
Series:America By The Numbers with Maria Hinojosa.
Physical Description:
1 online resource (1 video file (25 min., 58 sec)) : sound, color.
Subjects:
Civics.
Social change.
Multiculturalism.
U.S. states -- Politics and government.
U.S. states -- Politics and government.
Online Access:Films on Demand - Click here for access
Holdings details from CMU Electronic Access C502
Copy 1 CMU Electronic Access Online

Internet

Films on Demand - Click here for access

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