Small business management entrepreneurship and beyond /
"Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage."--Page 4 of cover.
| Main Author: | Hatten, Timothy S. |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, OH :
South-Western Cengage Learning,
[2012]
|
| Physical Description: |
xxiii, 504 pages : color illustrations ; 26 cm. |
| Edition: | 5th ed. |
| Subjects: |
Table of Contents:
- pt. 1. The challenge
- Small business : An overview
- Small business management, entrepreneurship, and ownership
- pt. 2. Planning in small business
- Social responsibility, ethics, and strategic planning
- The business plan
- pt. 3. Early decisions
- Franchising
- Taking over an existing business
- Starting a new business
- pt. 4. Financial and legal management
- Accounting records and financial statements
- Small business finance
- The legal environment
- pt. 5. Marketing the product or service
- Small business marketing : Strategy and research
- Small business marketing : Product
- Small business marketing : Place
- Small business marketing : Price and promotion
- pt. 6. Managing small business
- International small business
- Professional small business management
- Human resource management
- Operations management.