Small business management entrepreneurship and beyond /

"Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage."--Page 4 of cover.

Main Author: Hatten, Timothy S.
Format: Book
Language: English
Published: Mason, OH : South-Western Cengage Learning, [2012]
Physical Description: xxiii, 504 pages : color illustrations ; 26 cm.
Edition: 5th ed.
Subjects:
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100 1 |a Hatten, Timothy S. 
245 1 0 |a Small business management :  |b entrepreneurship and beyond /  |c Timothy S. Hatten. 
250 |a 5th ed. 
264 1 |a Mason, OH :  |b South-Western Cengage Learning,  |c [2012] 
264 4 |c ©2012. 
300 |a xxiii, 504 pages :  |b color illustrations ;  |c 26 cm. 
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504 |a Includes bibliographical references and index. 
505 0 |a pt. 1. The challenge -- Small business : An overview -- Small business management, entrepreneurship, and ownership -- pt. 2. Planning in small business -- Social responsibility, ethics, and strategic planning -- The business plan -- pt. 3. Early decisions -- Franchising -- Taking over an existing business -- Starting a new business -- pt. 4. Financial and legal management -- Accounting records and financial statements -- Small business finance -- The legal environment -- pt. 5. Marketing the product or service -- Small business marketing : Strategy and research -- Small business marketing : Product -- Small business marketing : Place -- Small business marketing : Price and promotion -- pt. 6. Managing small business -- International small business -- Professional small business management -- Human resource management -- Operations management. 
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