Small business management entrepreneurship and beyond /
"Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage."--Page 4 of cover.
| Main Author: | Hatten, Timothy S. |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, OH :
South-Western Cengage Learning,
[2012]
|
| Physical Description: |
xxiii, 504 pages : color illustrations ; 26 cm. |
| Edition: | 5th ed. |
| Subjects: |
| Summary: |
"Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage."--Page 4 of cover. |
|---|---|
| Item Description: |
Includes bibliographical references and index. pt. 1. The challenge -- Small business : An overview -- Small business management, entrepreneurship, and ownership -- pt. 2. Planning in small business -- Social responsibility, ethics, and strategic planning -- The business plan -- pt. 3. Early decisions -- Franchising -- Taking over an existing business -- Starting a new business -- pt. 4. Financial and legal management -- Accounting records and financial statements -- Small business finance -- The legal environment -- pt. 5. Marketing the product or service -- Small business marketing : Strategy and research -- Small business marketing : Product -- Small business marketing : Place -- Small business marketing : Price and promotion -- pt. 6. Managing small business -- International small business -- Professional small business management -- Human resource management -- Operations management. "Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage."--Page 4 of cover. |
| Physical Description: |
xxiii, 504 pages : color illustrations ; 26 cm. |
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0538453141 9780538453141 |