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54454575 |
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OCoLC |
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20101108124313.0 |
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1 |
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|a Callingham, Martin.
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| 245 |
1 |
0 |
|a Market intelligence :
|b how and why organizations use market research /
|c Martin Callingham.
|
| 246 |
3 |
0 |
|a How and why organizations use market research.
|
| 264 |
|
1 |
|a London ;
|a Sterling, Va. :
|b Kogan Page,
|c [2004]
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| 264 |
|
4 |
|c ©2004.
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| 300 |
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|a viii, 223 pages ;
|c 24 cm.
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|a text
|b txt
|2 rdacontent.
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| 337 |
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|a unmediated
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|2 rdamedia.
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| 338 |
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|a volume
|b nc
|2 rdacarrier.
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| 490 |
1 |
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|a Market research in practice series.
|
| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct.
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0 |
|a Marketing research.
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