Market intelligence how and why organizations use market research /

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Bibliographic Details
Main Author: Callingham, Martin
Format: Book
Language:English
Published: London ; Sterling, Va. : Kogan Page, [2004]
Series:Market research in practice series.
Physical Description:
viii, 223 pages ; 24 cm.
Subjects:
Marketing research.
Description
Physical Description:
viii, 223 pages ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0749442018
9780749442019

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