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Market intelligence how and why organizations use market research /
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
London ; Sterling, Va. :
Kogan Page,
[2004]
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Series: | Market research in practice series.
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Physical Description: |
viii, 223 pages ; 24 cm. |
Subjects: |
Contents:
- Types of organization
- Knowledge is the most important asset of a company
- Decision making in an organization
- The market research function within an organization
- Buyer-supplier relationships
- The nature and scope of quantitative data
- Qualitative information and its relationship to quantitative information
- Designing the research
- Managing the research process from within the company
- Managing the results
- Knowing the future
- Conclusion
- Appendix: The Market Research Society code of conduct.