Riding the roller coaster a history of the Chrysler Corporation /
| Main Author: | Hyde, Charles K., 1945- |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Detroit :
Wayne State University Press,
2003.
|
| Physical Description: |
xv, 385 pages, 3 unnumbered pages : illustrations ; 27 cm. |
| Series: |
Great Lakes books.
|
| Subjects: |
Table of Contents:
- From railroad shop sweeper to second-in-command at General Motors
- The early life and career of Walter Percy Chrysler
- Roots : Willys-Overland, Chalmers, and Maxwell
- Walter Chrysler's car and his company, 1924-27
- The Dodge brothers and their company
- Dodge brothers in the 1920s
- Success and struggle, 1928-33
- Chrysler in the mid-1930s
- Chrysler in the late 1930s
- Chrysler in the Second World War
- Postwar recovery and crisis, 1945-50
- The Tex Colbert era, 1950-61
- The Lynn Townsend era : the fat years, 1961-68
- The Lynn Townsend era : the lean years, 1969-79
- Lee to the rescue, 1978-83
- Lee's company, 1984-92
- Chrysler into DaimlerChrysler, 1993-2002
- Conclusion: Chrysler Corporation : a retrospective.