Riding the roller coaster a history of the Chrysler Corporation /
| Main Author: | Hyde, Charles K., 1945- |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Detroit :
Wayne State University Press,
2003.
|
| Physical Description: |
xv, 385 pages, 3 unnumbered pages : illustrations ; 27 cm. |
| Series: |
Great Lakes books.
|
| Subjects: |
| Item Description: |
Includes bibliographical references (pages [319]-369) and index. From railroad shop sweeper to second-in-command at General Motors -- The early life and career of Walter Percy Chrysler -- Roots : Willys-Overland, Chalmers, and Maxwell -- Walter Chrysler's car and his company, 1924-27 -- The Dodge brothers and their company -- Dodge brothers in the 1920s -- Success and struggle, 1928-33 -- Chrysler in the mid-1930s -- Chrysler in the late 1930s -- Chrysler in the Second World War -- Postwar recovery and crisis, 1945-50 -- The Tex Colbert era, 1950-61 -- The Lynn Townsend era : the fat years, 1961-68 -- The Lynn Townsend era : the lean years, 1969-79 -- Lee to the rescue, 1978-83 -- Lee's company, 1984-92 -- Chrysler into DaimlerChrysler, 1993-2002 -- Conclusion: Chrysler Corporation : a retrospective. |
|---|---|
| Physical Description: |
xv, 385 pages, 3 unnumbered pages : illustrations ; 27 cm. |
| Bibliography: |
Includes bibliographical references (pages [319]-369) and index. |
| ISBN: |
0814330916 |