Riding the roller coaster a history of the Chrysler Corporation /

Main Author: Hyde, Charles K., 1945-
Format: Book
Language: English
Published: Detroit : Wayne State University Press, 2003.
Physical Description: xv, 385 pages, 3 unnumbered pages : illustrations ; 27 cm.
Series: Great Lakes books.
Subjects:
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245 1 0 |a Riding the roller coaster :  |b a history of the Chrysler Corporation /  |c Charles K. Hyde. 
264 1 |a Detroit :  |b Wayne State University Press,  |c 2003. 
300 |a xv, 385 pages, 3 unnumbered pages :  |b illustrations ;  |c 27 cm. 
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490 1 |a Great Lakes books. 
504 |a Includes bibliographical references (pages [319]-369) and index. 
505 0 |a From railroad shop sweeper to second-in-command at General Motors -- The early life and career of Walter Percy Chrysler -- Roots : Willys-Overland, Chalmers, and Maxwell -- Walter Chrysler's car and his company, 1924-27 -- The Dodge brothers and their company -- Dodge brothers in the 1920s -- Success and struggle, 1928-33 -- Chrysler in the mid-1930s -- Chrysler in the late 1930s -- Chrysler in the Second World War -- Postwar recovery and crisis, 1945-50 -- The Tex Colbert era, 1950-61 -- The Lynn Townsend era : the fat years, 1961-68 -- The Lynn Townsend era : the lean years, 1969-79 -- Lee to the rescue, 1978-83 -- Lee's company, 1984-92 -- Chrysler into DaimlerChrysler, 1993-2002 -- Conclusion: Chrysler Corporation : a retrospective. 
610 2 0 |a Chrysler Corporation. 
610 2 0 |a DaimlerChrysler  |x History. 
610 2 0 |a Daimler-Benz Aktiengesellschaft. 
650 0 |a Automobile industry and trade  |z Germany. 
650 0 |a Automobile industry and trade  |z United States. 
650 0 |a Automobile industry and trade  |x Mergers. 
830 0 |a Great Lakes books. 
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