The marketer's guide to public relations how today's top companies are using the new PR to gain a competitive edge /

Main Author: Harris, Thomas L., 1931-
Format: Book
Language: English
Published: New York : Wiley, [1991]
Physical Description: xiv, 306 pages : illustrations ; 24 cm.
Series: Wiley series on business strategy.
Subjects:
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245 1 4 |a The marketer's guide to public relations :  |b how today's top companies are using the new PR to gain a competitive edge /  |c Thomas L. Harris ; foreword by Philip Kotler. 
264 1 |a New York :  |b Wiley,  |c [1991] 
264 4 |c ©1991. 
300 |a xiv, 306 pages :  |b illustrations ;  |c 24 cm. 
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490 1 |a Wiley series on business strategy. 
504 |a Includes bibliographical references (pages 298-299) and index. 
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650 0 |a Marketing  |x Management. 
650 0 |a Corporate sponsorship. 
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