The marketer's guide to public relations how today's top companies are using the new PR to gain a competitive edge /
| Main Author: | Harris, Thomas L., 1931- |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
[1991]
|
| Physical Description: |
xiv, 306 pages : illustrations ; 24 cm. |
| Series: |
Wiley series on business strategy.
|
| Subjects: |
| Item Description: |
Includes bibliographical references (pages 298-299) and index. |
|---|---|
| Physical Description: |
xiv, 306 pages : illustrations ; 24 cm. |
| Bibliography: |
Includes bibliographical references (pages 298-299) and index. |
| ISBN: |
0471618853 |