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Lifestyle and event marketing building the new customer partnership /

Main Author: Schreiber, Alfred L.
Other Authors: Lenson, Barry.
Format: Book
Language: English
Published: New York : McGraw-Hill, [1994]
Physical Description: xvi, 263 pages ; 24 cm.
Subjects:
Corporations -- Public relations -- United States.
Issues management -- United States.
Advocacy advertising -- United States.
Corporate sponsorship -- United States.
Customer relations -- United States.

CMU Main Books 3rd Floor

LocationCall Number: Status
CMU Main Books 3rd Floor HD59.6.U6 S37 1994 Available
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