This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using mod...
| Other Authors: |
Kavoura, Androniki,, Sakas, Damianos P.,, Tomaras, Petros,, SpringerLink (Online service), International Conference on Strategic Innovative Marketing |
| Format: |
eBook
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| Language: |
English
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| Published: |
Cham :
Springer International Publishing : Imprint : Springer,
2017.
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| Physical Description: |
1 online resource (xxii, 556 pages, 132 illustrations, 80 illustrations in color).
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| Series: |
Springer proceedings in business and economics.
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| Subjects: |
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