Strategic Innovative Marketing 4th IC-SIM, Mykonos, Greece 2015 /
This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights...
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| Other Authors: |
Kavoura, Androniki,, Sakas, Damianos P.,, Tomaras, Petros,, SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Cham :
Springer International Publishing : Imprint : Springer,
2017.
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| Physical Description: |
1 online resource (XXXVI, 764 pages 100 illustrations, 60 illustrations in color.) : online resource.
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| Series: |
Springer proceedings in business and economics.
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| Subjects: |
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