Selling the five rings the International Olympic Committee and the rise of Olympic commercialism /
| Main Author: | Barney, Robert Knight, 1932- |
|---|---|
| Other Authors: | Wenn, Stephen R., 1964-, Martyn, Scott G., 1966- |
| Format: | Book |
| Language: | English |
| Published: |
Salt Lake City :
University of Utah Press,
[2004]
|
| Physical Description: |
xvi, 425 pages, 14 unnumbered pages of plates : illustrations, portraits ; 23 cm. |
| Edition: | Rev. ed. |
| Subjects: |
Table of Contents:
- An epilogue as prologue: Sydney 2000, "the greatest games ever"
- The evolution of Olympic commercialism
- Establishing a prospective gold mine: the early years
- Avery Brundage and the Great Bread War: an Olympian precedent
- Showdown in Melbourne, 1956: evolution of the Olympic television rights concept
- Conflict in the Olympic Movement: Avery Brundage, television money, and the Rome formula in the 1960s
- Television and the 1970s: Munich and Montreal
- Confrontations galore: Lake Placid, Moscow, and the 1980 Olympic festivals
- The IOC becomes a corporate entity
- Protecting and exploiting the Olympic mystique: the emergence of TOP
- Monique Berlioux's zenith: Sarajevo and Los Angeles television negotiations
- The guard changes in Lausanne: Richard Pound, television negotiations, and the 1988 Olympic festivals
- The IOC's new corporate face: the rise of meridian management
- Turf war: the USOC, IOC, and Olympic television in the 1990s
- Protecting American dollars: Mr. Samaranch goes to Washington
- "Light the fire within": winning back brand equity and the 2002 Salt Lake City Winter Games
- Reflections: commercial revenue, the Samaranch presidency, and Jacques Rogge's challenge.