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03568cam a2200589 a 4500 |
| 001 |
56792991 |
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OCoLC |
| 005 |
20170620105251.0 |
| 008 |
041021s2004 utuacf b s001 0 eng c |
| 020 |
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|a 087480809X
|q (paperback;
|q alk. paper)
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|a 9780874808094
|q (paperback;
|q alk. paper)
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| 035 |
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|a (OCoLC)56792991
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|a TEF
|b eng
|c TEF
|d OCL
|d BAKER
|d UMC
|d LVB
|d YDXCP
|d BTCTA
|d TEX
|d EXW
|d BDX
|d OCLCF
|d OCLCQ
|d COM
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|a pcc
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|a COMA
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|a GV721.5
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|a 796.48
|2 21
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| 100 |
1 |
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|a Barney, Robert Knight,
|d 1932-
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| 245 |
1 |
0 |
|a Selling the five rings :
|b the International Olympic Committee and the rise of Olympic commercialism /
|c Robert K. Barney, Stephen R. Wenn, Scott G. Martyn.
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| 250 |
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|a Rev. ed.
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| 264 |
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1 |
|a Salt Lake City :
|b University of Utah Press,
|c [2004]
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| 264 |
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|c ©2004.
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| 300 |
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|a xvi, 425 pages, 14 unnumbered pages of plates :
|b illustrations, portraits ;
|c 23 cm.
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| 336 |
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|a text
|b txt
|2 rdacontent.
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| 337 |
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|a unmediated
|b n
|2 rdamedia.
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|a volume
|b nc
|2 rdacarrier.
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|a Includes bibliographical references (pages 307-398) and index.
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|a An epilogue as prologue: Sydney 2000, "the greatest games ever" -- The evolution of Olympic commercialism -- Establishing a prospective gold mine: the early years -- Avery Brundage and the Great Bread War: an Olympian precedent -- Showdown in Melbourne, 1956: evolution of the Olympic television rights concept -- Conflict in the Olympic Movement: Avery Brundage, television money, and the Rome formula in the 1960s -- Television and the 1970s: Munich and Montreal -- Confrontations galore: Lake Placid, Moscow, and the 1980 Olympic festivals -- The IOC becomes a corporate entity -- Protecting and exploiting the Olympic mystique: the emergence of TOP -- Monique Berlioux's zenith: Sarajevo and Los Angeles television negotiations -- The guard changes in Lausanne: Richard Pound, television negotiations, and the 1988 Olympic festivals -- The IOC's new corporate face: the rise of meridian management -- Turf war: the USOC, IOC, and Olympic television in the 1990s -- Protecting American dollars: Mr. Samaranch goes to Washington -- "Light the fire within": winning back brand equity and the 2002 Salt Lake City Winter Games -- Reflections: commercial revenue, the Samaranch presidency, and Jacques Rogge's challenge.
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| 650 |
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|a Olympics
|x Economic aspects.
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| 650 |
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|a Television and sports.
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| 610 |
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|a International Olympic Committee.
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| 610 |
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|a Comité international olympique.
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| 650 |
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|a Jeux olympiques
|x Aspect économique.
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| 650 |
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|a Télévision et sports.
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| 610 |
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|a International Olympic Committee.
|2 fast.
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| 650 |
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|a Olympics
|x Economic aspects.
|2 fast.
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| 650 |
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|a Television and sports.
|2 fast.
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1 |
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|a Wenn, Stephen R.,
|d 1964-
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|a Martyn, Scott G.,
|d 1966-
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|a MARCIVE August, 2017
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