Selling the five rings the International Olympic Committee and the rise of Olympic commercialism /
| Main Author: | Barney, Robert Knight, 1932- |
|---|---|
| Other Authors: | Wenn, Stephen R., 1964-, Martyn, Scott G., 1966- |
| Format: | Book |
| Language: | English |
| Published: |
Salt Lake City :
University of Utah Press,
[2004]
|
| Physical Description: |
xvi, 425 pages, 14 unnumbered pages of plates : illustrations, portraits ; 23 cm. |
| Edition: | Rev. ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references (pages 307-398) and index. An epilogue as prologue: Sydney 2000, "the greatest games ever" -- The evolution of Olympic commercialism -- Establishing a prospective gold mine: the early years -- Avery Brundage and the Great Bread War: an Olympian precedent -- Showdown in Melbourne, 1956: evolution of the Olympic television rights concept -- Conflict in the Olympic Movement: Avery Brundage, television money, and the Rome formula in the 1960s -- Television and the 1970s: Munich and Montreal -- Confrontations galore: Lake Placid, Moscow, and the 1980 Olympic festivals -- The IOC becomes a corporate entity -- Protecting and exploiting the Olympic mystique: the emergence of TOP -- Monique Berlioux's zenith: Sarajevo and Los Angeles television negotiations -- The guard changes in Lausanne: Richard Pound, television negotiations, and the 1988 Olympic festivals -- The IOC's new corporate face: the rise of meridian management -- Turf war: the USOC, IOC, and Olympic television in the 1990s -- Protecting American dollars: Mr. Samaranch goes to Washington -- "Light the fire within": winning back brand equity and the 2002 Salt Lake City Winter Games -- Reflections: commercial revenue, the Samaranch presidency, and Jacques Rogge's challenge. |
|---|---|
| Physical Description: |
xvi, 425 pages, 14 unnumbered pages of plates : illustrations, portraits ; 23 cm. |
| Bibliography: |
Includes bibliographical references (pages 307-398) and index. |
| ISBN: |
087480809X 9780874808094 |