Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing...
| Main Author: | Academy of Marketing Science. Annual Conference (1984 : Niagara Falls, N.Y.) |
|---|---|
| Other Authors: | Academy of Marketing Science. Annual Conference, Lindquist, Jay D.,, SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer,
[2015]
|
| Physical Description: |
1 online resource. |
| Series: |
Developments in marketing science.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |