The Bic Cristal Ball-Point Pen Design-Milestones of 20th-Century Industrial Design /

In the early 1950s, Marcel Bich launched his first ball-point pen. The famous "Cristal" was designed by an in-house research department: it mimicked the shape of a sharpened pencil and was transparent. The first advertising campaign began in November 1953. The core concept was disposabilit...

Full description

Other Authors: ARTE France,, Infobase,
Format: Electronic
Language: English
Published: [Place of publication not identified] : ARTE France [2005]
distributed by Infobase,
Physical Description: 1 online resource (1 video file (25 min., 30 sec.)) : sound, color.
Subjects:
Table of Contents:
  • Bic Cristal Pen Traits
  • (2:59)
  • Ink Modifications
  • (1:13)
  • Baron Marcel Bich
  • (1:41)
  • Bic Advertising
  • (2:00)
  • Most Widely Sold Pen in the World
  • (1:17)
  • Icons of the 'Throw Away' Era
  • (1:30)
  • Factory Produced Object
  • (1:52)
  • Bic Ball and Plastic Elements
  • (2:59)
  • Writing Instruments
  • (1:45)
  • World of Brands
  • (2:05)
  • Victim of Popularity
  • (2:55)
  • 50 Years of Ballpoint Pens
  • (2:19)
  • Credits: The Bic Cristal Ball-Point Pen: Design-Milestones of 20th Century Industrial Design
  • (0:33)