The Bic Cristal Ball-Point Pen Design-Milestones of 20th-Century Industrial Design /
In the early 1950s, Marcel Bich launched his first ball-point pen. The famous "Cristal" was designed by an in-house research department: it mimicked the shape of a sharpened pencil and was transparent. The first advertising campaign began in November 1953. The core concept was disposabilit...
| Other Authors: | ARTE France,, Infobase, |
|---|---|
| Format: | Electronic |
| Language: | English |
| Published: |
[Place of publication not identified] :
ARTE France
[2005]
distributed by Infobase, |
| Physical Description: |
1 online resource (1 video file (25 min., 30 sec.)) : sound, color. |
| Subjects: |
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| 245 | 0 | 4 | |a The Bic Cristal Ball-Point Pen |h [electronic resource] : |b Design-Milestones of 20th-Century Industrial Design / |c ARTE France. |
| 246 | 3 | |a Design-Milestones of 20th-Century Industrial Design. | |
| 264 | 1 | |a [Place of publication not identified] : |b ARTE France |c [2005] | |
| 264 | 3 | 2 | |a New York, N.Y. : |b distributed by Infobase, |c 2015. |
| 264 | 4 | |a ©2005. | |
| 300 | |a 1 online resource (1 video file (25 min., 30 sec.)) : |b sound, color. | ||
| 500 | |a Streaming video file encoded with permission for digital streaming by Infobase on March 11, 2015. | ||
| 505 | 0 | 0 | |t Bic Cristal Pen Traits |g (2:59) -- |t Ink Modifications |g (1:13) -- |t Baron Marcel Bich |g (1:41) -- |t Bic Advertising |g (2:00) -- |t Most Widely Sold Pen in the World |g (1:17) -- |t Icons of the 'Throw Away' Era |g (1:30) -- |t Factory Produced Object |g (1:52) -- |t Bic Ball and Plastic Elements |g (2:59) -- |t Writing Instruments |g (1:45) -- |t World of Brands |g (2:05) -- |t Victim of Popularity |g (2:55) -- |t 50 Years of Ballpoint Pens |g (2:19) -- |t Credits: The Bic Cristal Ball-Point Pen: Design-Milestones of 20th Century Industrial Design |g (0:33) |
| 506 | 1 | |a Access requires authentication through Films on Demand. | |
| 520 | |a In the early 1950s, Marcel Bich launched his first ball-point pen. The famous "Cristal" was designed by an in-house research department: it mimicked the shape of a sharpened pencil and was transparent. The first advertising campaign began in November 1953. The core concept was disposability, and the strategy of aiming at the mass-market was to make Baron Bich's fortune. The recipe was simple: value for money; and the name of both brand and main product was simply the founder's surname with the "h" chopped off. Bic biros soon became a household name, selling 10,000 per day in their first year. Today, the figure is 15 million. | ||
| 521 | 2 | |a 7 & up. | |
| 538 | |a System requirements: FOD playback platform. | ||
| 546 | |a Closed-captioned. | ||
| 588 | |a Title from distributor's description (Infobase, June 24, 2015). | ||
| 650 | 0 | |a Industrial design |x Appreciation. | |
| 650 | 0 | |a Ball-point pens. | |
| 650 | 0 | |a Industrial design |x History. | |
| 655 | 0 | |a Educational films. |2 lcgft. | |
| 655 | 0 | |a Internet videos. |2 lcgft. | |
| 710 | 2 | |a ARTE France, |e production company. | |
| 710 | 2 | |a Infobase, |e film distributor. | |
| 776 | 0 | 8 | |i digital transfer of (manifestation): |d ARTE France, 2005. |
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