Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international mark...
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| Main Author: |
Academy of Marketing Science. Annual Conference (1994 : Nashville, Tenn.) |
| Other Authors: |
Academy of Marketing Science. Annual Conference, Wilson, Elizabeth J.,, Black, William C., 1951-, Capello, Cindy,, SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Cham :
Springer,
[2015]
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| Physical Description: |
1 online resource.
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| Series: |
Developments in marketing science : proceedings of the Academy of Marketing Science.
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| Subjects: |
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