Revolution in marketing market driving changes : proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference /
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences,...
| Main Author: | Academy of Marketing Science. Annual Conference (2006 : San Antonio, Tex.) |
|---|---|
| Other Authors: | Academy of Marketing Science. Annual Conference, Spotts, Harlan E.,, SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer,
[2015]
|
| Physical Description: |
1 online resource (xxxiii, 274 pages). |
| Series: |
Developments in marketing science.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |