How they sell
Shopping, once simply a basic task, now vies with television as America's most popular leisure activity. How are retailers cashing in on all that discretionary spending? From the Turkish bazaar to the Mall of America, this program reveals the strategies being used to ensure that wallets and pur...
| Other Authors: | BBC Worldwide Ltd., Films for the Humanities & Sciences (Firm), Infobase. |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
New York, N.Y. :
Infobase,
[2005], c2001.
|
| Physical Description: |
1 streaming video file (51 min.) : sd., col., digital. |
| Series: |
Buy-ology.
|
| Subjects: |
Table of Contents:
- America: A Consumer Economy (3:01)
- Retailers' Techniques to Attract (3:27)
- Art of Selling (6:38)
- How They Sell (3:35)
- Consumers: Fast Moving Targets (3:16)
- Exciting the Senses in Retailing (3:48)
- Engineering Sensory Experiences (2:47)
- Smell Affects Buying (2:43)
- Visual Experience (4:10)
- Visual Displays (3:30)
- Store Layout (2:12)
- Shopping Malls (3:20)
- Shopping Mall Attractions (3:14)
- Internet Shopping Experiences (4:23)