How they sell
Shopping, once simply a basic task, now vies with television as America's most popular leisure activity. How are retailers cashing in on all that discretionary spending? From the Turkish bazaar to the Mall of America, this program reveals the strategies being used to ensure that wallets and pur...
| Other Authors: | BBC Worldwide Ltd., Films for the Humanities & Sciences (Firm), Infobase. |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
New York, N.Y. :
Infobase,
[2005], c2001.
|
| Physical Description: |
1 streaming video file (51 min.) : sd., col., digital. |
| Series: |
Buy-ology.
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| Subjects: |
| Summary: |
Shopping, once simply a basic task, now vies with television as America's most popular leisure activity. How are retailers cashing in on all that discretionary spending? From the Turkish bazaar to the Mall of America, this program reveals the strategies being used to ensure that wallets and purses remain open for business. Retail anthropologist Paco Underhill, shopping center architect Eric Kuhne, retail analyst Claire Williams, Amazon.com's Jeff Bezos, and Geoff Burch, "the world's most persuasive man," share their insights into the importance of advertising, store design, product placement, and buyer behavior analysis-all underlying aggressive new approaches that have redefined consumers as targets. |
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| Item Description: |
Encoded with permission for digital streaming by Infobase on May 12, 2005. Films on Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. America: A Consumer Economy (3:01) -- Retailers' Techniques to Attract (3:27) -- Art of Selling (6:38) -- How They Sell (3:35) -- Consumers: Fast Moving Targets (3:16) -- Exciting the Senses in Retailing (3:48) -- Engineering Sensory Experiences (2:47) -- Smell Affects Buying (2:43) -- Visual Experience (4:10) -- Visual Displays (3:30) -- Store Layout (2:12) -- Shopping Malls (3:20) -- Shopping Mall Attractions (3:14) -- Internet Shopping Experiences (4:23) Access requires authentication through Films on Demand. Shopping, once simply a basic task, now vies with television as America's most popular leisure activity. How are retailers cashing in on all that discretionary spending? From the Turkish bazaar to the Mall of America, this program reveals the strategies being used to ensure that wallets and purses remain open for business. Retail anthropologist Paco Underhill, shopping center architect Eric Kuhne, retail analyst Claire Williams, Amazon.com's Jeff Bezos, and Geoff Burch, "the world's most persuasive man," share their insights into the importance of advertising, store design, product placement, and buyer behavior analysis-all underlying aggressive new approaches that have redefined consumers as targets. 6 & up. Mode of access: Internet. System requirements: FOD playback platform. |
| Physical Description: |
1 streaming video file (51 min.) : sd., col., digital. |
| Format: |
Mode of access: Internet. System requirements: FOD playback platform. |
| Audience: |
6 & up. |
| Access: |
Access requires authentication through Films on Demand. |