The Hard Sell Marketing Food /
Following up on the program Good Enough to Eat: Developing Food Products, this episode explores the marketing of the snack-sized chocolate cake bar in the months before and after its release. During these months, we sit in on boardroom discussions as the marketing team plans and implements its campa...
| Other Authors: | ABC International., Films for the Humanities & Sciences (Firm), Infobase. |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
New York, N.Y. :
Infobase,
[2013], c2002.
|
| Physical Description: |
1 streaming video file (15 min.) : sd., col. |
| Series: |
Food for Thought (New York, N.Y.)
|
| Subjects: |
Food
-- Marketing.
|
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |