Marketing

This persuasive six-part set, adapted from the popular series developed for students to enhance their test-taking skills, combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Each program skillfully employs elements such as cleve...

Full description

Other Authors: Films for the Humanities & Sciences (Firm), Infobase., Goldhil Video (Firm)
Format: Video
Language: English
Published: New York, N.Y. : Infobase, [2010], c2001.
Physical Description: 1 streaming video file (79 min.) : sd., col., digital file + instructional materials (online)
Subjects:

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