What Is Marketing? The Basics and Beyond
A firm grasp of marketing principles has become essential to 21st-century commerce and a successful business career. Featuring a youth-oriented case study, this program guides students through the basics of marketing and the main activities and responsibilities of a marketing specialist. Viewers lea...
| Other Authors: | Classroom Video (Firm), Films for the Humanities & Sciences (Firm), Infobase. |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
New York, N.Y. :
Infobase,
[2010], c2009.
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| Physical Description: |
1 streaming video file (23 min.) : sd., col., digital file. + instructional materials (online) |
| Series: |
What customers want.
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| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |