Pull Marketing techniques

Because the Internet is a dynamic environment, pull marketing is an ideal tool for directing traffic to particular Web sites. This program presents the benefits of opt-in e-mail; niche communities built around Web portals, newsletters, and ad networks; and Webcasts-powerful attention-grabbing techni...

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Other Authors: Films for the Humanities & Sciences (Firm), Infobase., Magnet Media (Firm)
Format: Video
Language: English
Published: New York, N.Y. : Infobase, [2005], c2000.
Physical Description: 1 streaming video file (18 min.) : sd., col., digital file.
Series: Internet marketing and advertising strategies.
Southwestern introduction to business.
South-Western introduction to business.
Subjects:

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