Branded personal identity through consumer products /
This program updates the philosophy of branding, a practice that has evolved to define personal identity through a product line, a lifestyle, or simply a concept. Cultural anthropologist Ted Polhemus explains the theory of branding and its evolution in the global marketplace. Nicolas Hayek, CEO of S...
| Other Authors: | Films for the Humanities & Sciences (Firm), Infobase., SND Films. |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
New York, N.Y. :
Infobase,
[2006], c1998.
|
| Physical Description: |
1 streaming video file (42 min.) : sd., col., digital file. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |